Website Discovery and Brand Intake

Start with purpose and build with clarity

This page begins with your why, then moves through your company, your audience, and your offer. Share thoughtful answers so we can shape a site that feels true and performs.

Start your Website Discovery

This form gathers the story, strategy, and practical details we need before design begins. Please answer in complete thoughts. You can skip a question if it does not apply.

What you may want nearby

Your mission and vision
A short description of your ideal customer
A list of core services or products
Any brand assets such as logo and colors
Target launch window and budget range

What happens next

We review your answers and follow up with any clarifying questions
You receive a suggested site map and a project plan
We confirm milestones and begin content and design

If you have questions, email danny@dorkknightdesigns.com.

Section 1: Founder’s Why

What inspired you to start or lead this company? What personal values guide how you do business? What impact do you hope your company makes on your clients or community? What frustrates you most about how others in your industry operate? What would success look like to you personally five years from now? If your company disappeared tomorrow, what would your clients miss most? Which three words best describe how you want people to feel when they work with you?

Section 2: Company Why

What is your company mission statement? What is your company vision for the next three to five years? What is the single biggest problem your company solves? What makes your company different from competitors? How would you describe your company culture? Which accomplishment or milestone are you most proud of? How do you want visitors to describe your company after visiting your website?

Section 3: Audience Who

Who is your ideal client or customer? What problems or frustrations bring them to you? What objections or concerns do they often have before hiring or buying? What emotions do you want your website to make them feel? What do clients say they love most about working with you? Share a client story or testimonial that captures what your company stands for.

Section 4: Offerings What and How

List your main products or services. Which of these generate the most business or growth potential? How do clients usually find or hear about you? Walk us through your process from first contact to delivery. What credentials, licenses, or guarantees support your credibility? Which trust signals should we highlight? What is one small thing your team does differently that makes a big difference?

Section 5: Brand Identity and Website Direction

If your brand were a person, how would you describe its personality? What tone of voice should your website have? Which brands or websites do you admire and why? What colors, imagery, or symbols feel true to your brand? Do you already have a logo, tagline, or style guide? What are the top three goals for your new website? How will you define success after launch?

Section 6: Operations and Logistics

Main contact for this project Who will provide content such as text and photos Domain, hosting, and email status Needed integrations such as CRM or scheduling Target launch date or milestone Budget range Existing content or branding to keep

Section 7: Additional Notes

Anything else you want to share

Your Contact Details

Your name Your email Your phone